The Teddy Bear Coat

A coat so-called not just because of its big, cuddlesome bearing, but because the soft, deep-pile alpaca used to make it is supplied by Steiff, the famous German teddy bear manufacturer. We first approached Steiff, which owns one of the last alpaca mills in Europe, with the idea of making a real teddy bear coat (don’t be fooled by non-ursine imitations) shortly before the first Savile Row store opened in 1992. The response was more than positive, and the wonderfully warming and faintly whimsical end result has remained a roaringly successful winter fixture at Richard James ever since. If you go down to the woods today, you could see Richard E Grant or David Gandy wearing one. Available in-store and online, when the weather is calling for them...